Overview
In the 5th episode of #EmployerBranding: The Inside Podcast (season 6), we had the pleasure of speaking with Mark Puncher, CEO at Employer Branding Australia. That’s right! We crossed yet another ocean to get a sneak peek at how #employerbranding is done in Australia.
We talked with Mark about #authenticity, #storytelling, predictions for 2023, and how #imperfections reveal the genuine side of every employer brand.
What you’ll learn by listening
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Employer branding in Australia vs Europe vs US
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How authenticity is the key to building genuine employer branding campaigns
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Imperfection – the trump card every company needs to build an authentic employer brand
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Job descriptions mistakes to avoid
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How authentic storytelling brings out an authentic EVP
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Employer branding predictions for 2023
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Laying people off without losing your brand reputation
About Employer Branding Australia
Employer Branding Australia helps fantastic, imperfect employers attract fantastic, imperfect people… and keep them engaged. Founded by Mark Puncher, who has spent much of the last 20 years with one foot in talent attraction and the other in marketing, Employer Branding Australia delivers better recruitment, employee engagement, and performance results through:
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Real company values that shape culture, performance & contribution
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Unique, authentic EVPs that attract the right people, with open eyes
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Incredible people content that converts to great hires and proud, connected teams
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Deep insights and actionable strategies that help you win, through your people
