Did you ever wonder how the heavily regulated and traditional insurance industry can make use of social media? I speak to Keith Lewis of Zurich Insurance in the UK to learn how they are using LinkedIn, Twitter and YouTube to tell stories to their target audiences of consumers, brokers and employees.
Questions for Keith:
What are some of the challenges that you face with social media? What are your social media objectives? How do you go about generating what a story telling culture inside the business? How do you encourage employees to be social? Talk us through the tactics. How is Zurich’s golf sponsorship helping your social media efforts? What social platforms deliver the best results for Zurich? What’s the return on investment from social media and how do you measure it? What tech, tools and apps can you recommend to fellow marketers? What’s next for social media in the insurance world?
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